Articles about video ads


Understanding Out-Stream Video Advertising - eMarketer

Last updated: 07/09/2017

Out-stream video advertising has emerged as an important revenue source for social media companies and publishers with limited or no video content. But while out-stream seems poise

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Meetrics & SpotX Join to bring Video Audience Verification & Attention Data to Advertisers

Last updated: 07/06/2017

Berlin/Denver, 3 July, 2017 – Ad verification vendor Meetrics and video ad serving platform SpotX have joined forces to provide additional inventory verification and audience beh

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It takes a village to fight ad fatigue

Last updated: 06/30/2017

Ad blocking and ad fraud get all the headlines, but advertisers’ biggest fear is ad fatigue. Rightfully so. Fatigue is mounting just as viewers are watching more content, across

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5 Things to Know About In-App Mobile Video Advertising

Last updated: 06/21/2017

Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the chall

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