Articles about video ads

Video Ads Most Effective for Driving App Installs says AdColony

Last updated: 12/15/2017

Video is the most effective and popular ad format for driving app installs, according to research by mobile ad platform AdColony released today. Trends in app install campaigns sho

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Video is Now the Biggest Ad Format: Are Millennials Shifting Trends Again?

Last updated: 11/17/2017

Video’s day is dawning. As the latest Internet Advertising Bureau (IAB) Digital Adspend report shows; video has at last usurped the banner as display’s primary ad format in the

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Adobe has hired a media buying veteran to help ramp up its advertising bona fides

Last updated: 09/24/2017

Adobe is stacking up the advertising industry executives in its ranks. Adobe last year dove head first into the ad tech sector with the acquisition of TubeMogul, which helps mark

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How Vertical Video Is Transforming Social Advertising

Last updated: 08/26/2017

As recently as five years ago, vertical video was the enemy of the internet. A “Say No to Vertical Videos” campaign was launched in June 2012, producing a meme, 8 million video

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39 Video Marketing Statistics You Need to Know

Last updated: 08/12/2017

You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you must incorporate video into you

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Video ad watching up 19%

Last updated: 08/11/2017

Consumers' response to video advertising is on the rise and was up 19% in the latest quarter, according to a new second-quarter benchmark report from Extreme Reach—a cloud techno

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Video Ads - Uniting the Old & New School of Media

Last updated: 08/09/2017

Television was always the default medium for brand storytelling. From the ‘Mad Men’ era where 60 sec TV ad spots were used to build awareness and consideration of products, a

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Video’s Shift to Long-Form Necessitates Flexible, Cross-Device Ad Content

Last updated: 07/30/2017

Consumers are savvier than ever, especially when it comes to verticals that have more extensive and detailed purchase funnels, such as auto and electronics. These purchases are siz

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Extreme Reach say there are Encouraging Signs that Fraud is on the Decline

Last updated: 07/29/2017

In recent years video advertising has tended to attract negative headlines, but a new study from video and TV ad platform Extreme Reach suggests the industry is finally starting t

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Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data

Last updated: 07/22/2017

Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads.  Among the highlights of th

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