Identity crisis? Why it's time to rethink the media agency model

Last updated: 04-26-2018

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Identity crisis? Why it's time to rethink the media agency model

New technology has created new challenges for brands. Since 2012, the time consumers spend with traditional media has dropped in 29 key markets around the world – including in the US and UK – and brands are being forced to rethink how they communicate. Worryingly, some marketers are questioning whether agencies can help them solve these challenges; 55% now say existing roster models are not fit for purpose, and, in 2017, three out of four considered reviewing their agencies. Some even started...


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