Articles about direct marketing

Earned Efficiency: Integrate Content Marketing with PR

Last updated: 09/30/2017

Content and direct marketers have mastered their process, but have they mastered their story? Thinking like a PR pro and integrating your PR and content teams can boost your effici

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Direct Mail Versus Email Marketing: Who Wins the Battle? - The Direct Mail Man

Last updated: 08/25/2017

Questioning the effectiveness of direct mail? The truth is that in our technology-obsessed world, direct mail marketing still delivers impressive results. According to an Adage ar

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Better Together: Print and Digital

Last updated: 07/17/2017

"These are not unimportant messages," said Cali Tran, president of Valassis, the "intelligent media delivery" vendor. Tran was explaining how the messages Valassis delivers on beh

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DSI to Exhibit at the 2017 DMAW Bridge Conference | Data Services, Inc.

Last updated: 06/22/2017

Provider of Database Management Platforms and Marketing Services, Data Services, Inc., to exhibit at the 2017 Direct Marketing Association of Washington (DMAW) Bridge Conference.

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