Articles about direct marketing


Earned Efficiency: Integrate Content Marketing with PR

Last updated: 09/30/2017

Content and direct marketers have mastered their process, but have they mastered their story? Thinking like a PR pro and integrating your PR and content teams can boost your effici

Read full article


Direct Mail Versus Email Marketing: Who Wins the Battle? - The Direct Mail Man

Last updated: 08/25/2017

Questioning the effectiveness of direct mail? The truth is that in our technology-obsessed world, direct mail marketing still delivers impressive results. According to an Adage ar

Read full article


Better Together: Print and Digital

Last updated: 07/17/2017

"These are not unimportant messages," said Cali Tran, president of Valassis, the "intelligent media delivery" vendor. Tran was explaining how the messages Valassis delivers on beh

Read full article


DSI to Exhibit at the 2017 DMAW Bridge Conference | Data Services, Inc.

Last updated: 06/22/2017

Provider of Database Management Platforms and Marketing Services, Data Services, Inc., to exhibit at the 2017 Direct Marketing Association of Washington (DMAW) Bridge Conference.

Read full article