Last updated: 09/30/2017
Content and direct marketers have mastered their process, but have they mastered their story? Thinking like a PR pro and integrating your PR and content teams can boost your effici
Last updated: 08/25/2017
Questioning the effectiveness of direct mail? The truth is that in our technology-obsessed world, direct mail marketing still delivers impressive results. According to an Adage ar
Last updated: 07/17/2017
"These are not unimportant messages," said Cali Tran, president of Valassis, the "intelligent media delivery" vendor. Tran was explaining how the messages Valassis delivers on beh
Last updated: 06/22/2017
Provider of Database Management Platforms and Marketing Services, Data Services, Inc., to exhibit at the 2017 Direct Marketing Association of Washington (DMAW) Bridge Conference.