Articles about direct marketing

Why the DMA really sold itself to the ANA: 'It was a total fire sale'

Last updated: 06/07/2018

The Association for National Advertisers on Thursday said it was acquiring the Data & Marketing Association for an undisclosed sum, a deal that the trade groups presented as an eff

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Agencies? Consultancies? They're Making CX Real

Last updated: 04/26/2018

"I hate the word agnostic, because it makes you sound like you don't care. We care tremendously." Justin Stayrook, SVP, marketing platforms, at Merkle, was explaining how the agenc

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Don’t Sleep on Direct Mail Marketing | Data Services, Inc.

Last updated: 04/20/2018

If you’ve been sleeping on the direct mail marketing medium, and judging from the ad spend numbers many of you have, there’s good reason to reevaluate your budgeting decisions

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Referral Marketing: 4 case studies | MarketingSherpa Blog

Last updated: 04/05/2018

A MarketingSherpa email subscriber recently asked for relevant case studies on referral marketing campaigns. If you’re also looking for ideas and tactics to launch or optimize yo

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Email Marketing Leading in ROI as GDPR Looms

Last updated: 02/11/2018

Email marketing generates over £30 for every £1 spent according to a new report by the Direct Marketing Association (DMA), as the General Data Protection Regulation (GDPR) is poi

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Double Trouble: GDPR Is Arriving With A Sister Regulation

Last updated: 02/10/2018

As if the GDPR wasn’t enough to worry about, European marketers are bracing for the ePrivacy Regulation, which takes effect the same time as GDPR. There’s only one problem: It

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Direct Marketing Books Aren’t Catching Up

Last updated: 01/21/2018

Lucy and Ethel on the Chocolate Factory conveyor belt faced a daunting task. That’s what it must like to try to create a current direct response marketing book. I’ve been teac

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Where's the Customer in All This Data? | Merkle

Last updated: 12/28/2017

Think back to the old days of direct marketing. The customer was always at the center because customer data is all we had. We sliced and diced behavioral information to send them,

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Copywriting for the Least of Awareness Levels

Last updated: 11/01/2017

Meeting your prospective customer where they are may be a cliché to many. However, too often, marketers and copywriters still don’t take into account the prospect’s state of a

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Why Relevance Must Be at the Heart of Any Direct Marketing Program

Last updated: 10/25/2017

Data shows that relevance is critical to a personalized marketing strategy. Pairing the right personalization with relevant content choices builds trust, reputation and sales quali

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