Articles about digital video


The Trade Desk Expands Trading Academy; Immersv Closes USD$10.5m Series A Financing

Last updated: 08/24/2017

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: The Trade Desk expands its Trading Academy curriculum; Im

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New Videology Report Finds Canadian Advertisers' Use of Cross-Screen Campaigns Rose Nearly 77% Since Q1 2017

Last updated: 08/11/2017

TORONTO, Aug. 9, 2017 /PRNewswire/ -- Videology – a leading software provider for converged TV and video advertising – today released its "Canada Video Market At-A-Glance Q2 2

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TV convergence gains momentum as first party data use grows exponentially

Last updated: 08/03/2017

Advertisers are increasingly comfortable using first party digital targeting data on linear TV campaigns with nearly 150% growth this past year. A recent report by Videology, a so

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Videology Q2 2017 Report Finds Advanced TV Ad Spending Grew 150% Quarter Over Quarter

Last updated: 07/29/2017

NEW YORK, July 27, 2017 /PRNewswire/ -- Videology – a leading software provider for converged TV and video advertising—today released its Q2 2017 U.S. TV & Video At-A-Glance

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Deep Inside The Internet Backbone

Last updated: 07/19/2017

Speaking at video-industry events this year, Charles Kraus noticed the same question popping up at each one: Just how many over-the-top offerings exist? So Kraus, the senior produ

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SpotX Forms Advanced Solutions Group Consulting Arm to Aid OTT and Broadcaster Video Ad Strategies

Last updated: 07/13/2017

Denver, CO – July 11, 2017 – Video ad serving platform SpotX today announced the formation of the Advanced Solutions Group, a global consulting arm focused on guiding advertise

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SpotX Forms Advanced Solutions Group Consulting Arm to Aid OTT and Broadcaster Video Ad Strategies

Last updated: 07/12/2017

DENVER, July 10, 2017 (GLOBE NEWSWIRE) -- Video ad serving platform SpotX today announced the formation of the Advanced Solutions Group, a global consulting arm focused on guiding

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Investment regulation, piracy pin back Taiwan’s digital video industry

Last updated: 07/05/2017

In a meeting convened by regional industry body CASBAA - the Asia Pacific's largest media association, serving the multi-channel audiovisual content creation and distribution indus

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‘TV will always be here’ but cross-platform measurement remains a challenge

Last updated: 07/02/2017

It seems that almost every day there is a new statistic supporting declining viewership of TV. In May, The Drum published a scathing article by former journalist and current marcom

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Getting Creative With First-Party Data

Last updated: 07/01/2017

In today’s digital marketing world, data is everywhere. According to eMarketer, nearly 40% of executives say they have spent over $100 million on data in the past five years. Wh

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