Articles about digital video


Buy-Side Insights: What’s the deal with 6-second ads?

Last updated: 01/10/2018

Short-form ads, namely 6-second  bumper ads, seem to be the topic du jour. But what exactly are they, are they right for your brand, and how and where can you buy them? Why are 6

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RTL Expands Multi-Platform Network Portfolio with €12.4 Million United Screens Purchase

Last updated: 01/10/2018

German broadcaster RTL Group announced today it has bought United Screens, a multi-platform network (MPN) founded in 2013, for €12.4 million. United Screens, based in the Nordics

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Roughly Half of Premium Video Ad Views Occurred On A TV Screen in Q3 - Marketing Charts

Last updated: 12/29/2017

One of the biggest trends in premium digital video viewing in recent years has been the growth of OTT devices, which have exceeded all other devices in ad view share. But it’s no

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Trustworthy Accountability Group Awards Videology TAG “Certified Against Fraud” Seal

Last updated: 12/22/2017

TAG Certification is the latest step in Videology’s ongoing commitment to combatting ad fraud New York, December 20th, 2017— Videology—a leading software provider for conver

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Resource Constraints Holding Back Further Investments in Video Ads - Marketing Charts

Last updated: 12/13/2017

Almost 8 in 10 brand marketers expect to increase their focus on video advertising next year, and more than 7 in 10 believe it will be easier to adopt digital video as a channel in

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Q&A with Director of Media Innovation at Tyson Foods

Last updated: 12/06/2017

We recently sat down with Trace Rutland, Director of Media Innovation at Tyson Foods and member of the SpotX Brand Advisory Board to discuss the ins and outs of over-the-top and co

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Out of Intense Complexities, Intense Simplicities Must Emerge

Last updated: 12/06/2017

Recently I wrote about the winner of this year’s Marketing Society Brave Brand of the Year prize, The Guardian, and the bravery they showed in stripping out complexity stifling t

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Connect Directly With Supply Partners to Optimise Video Ad Campaigns

Last updated: 12/02/2017

Advertisers are always searching for brand-safe, highly viewable, transparent premium video ad inventory, but also have to reach the best audience and meet their campaign goals. Ar

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Ad Ops Specialists are Frustrated with Delays and Poor Communication

Last updated: 11/23/2017

Fifty five percent of digital video campaigns are hit by delays according to a new study conducted by Advertiser Perceptions in partnership with Extreme Reach, a TV and video adver

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IAB research demonstrates word-of-mouth marketing opportunity for brands among OTT audiences

Last updated: 11/15/2017

An IAB study claims that over half (56%) of all audiences watching over-the-top (OTT) TV discuss the brands they see on screen with others in their company, with ad-supported progr

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