Articles about digital video


Publishers that mastered fleeting news feed video views try to master appointment viewing - Digiday

Last updated: 04/10/2018

In the autumn of 2015, when CNN launched Great Big Story as its distributed media play, the Facebook news feed was where the action was. New-style video outfits like NowThis and Bu

Read full article


What's the Latest With the Video Ad Experience? - Marketing Charts

Last updated: 03/31/2018

Media buying decision-makers view the consumer experience as the biggest challenge facing video advertising today. So what’s the state of the ad experience – as measured by ad

Read full article


YouTube's 30-second ad ban not exactly working

Last updated: 03/28/2018

YouTube viewers have to sit through 30-second ads on videos from the site's biggest partners despite the ban on the long-form commercials. YouTube video clips in shows from NBCUni

Read full article


Zenith Predicts 4.8 Percent Ad Spend Growth, Finds “No Evidence” of Advertisers Pulling Out of Digital

Last updated: 03/28/2018

Zenith Media predicts global ad spend will grow 4.8 percent this year, reaching $579 billion in its latest advertising expenditure forecast released today. The company also forecas

Read full article


Innovid Appoints Industry Veteran Tim Braz as Senior Vice President of Sales

Last updated: 03/28/2018

NEW YORK--(BUSINESS WIRE)--Innovid, the world’s leading video marketing platform, today announced the appointment of Tim Braz, the newest member of the Innovid management team, w

Read full article


clypd Adds an Advertising Innovation to its Patent Portfolio

Last updated: 03/23/2018

Today we are celebrating a proud achievement at clypd – we were granted a key patent (9,924,210: COMPUTER SYSTEM AND METHOD FOR TARGETING CONTENT TO USERS VIA MULTIPLE TECHNOLOGY

Read full article


Connected-TV Ad Spend Accelerating

Last updated: 02/10/2018

Ad spend on connected TV devices is accelerating at a quick pace, as marketers seek to reach consumers with video content that's interactive and, they hope, more engaging than trad

Read full article


Connected TV Advertising Is Growing… And It’s Not Stopping Anytime Soon

Last updated: 02/08/2018

In our new Q4 2017 TV and Video Market At-A-Glance Report, it was revealed that since 2015, there has been a 175% increase in the amount of ad requests for Connected TV in the Vide

Read full article


Member report: FreeWheel – The European Video Measurement Matrix – A robust view of industry metrics

Last updated: 02/01/2018

There is unprecedented demand from advertisers to fully understand audiences across TV and digital video: which consumers were reached and how they responded to their ads across al

Read full article


Fubo TV's Live Ad Insertion Is Just in Time for Olympics and Super Bowl

Last updated: 01/18/2018

FuboTV hopes to score big with advertisers following a partnership with video ad-serving platform SpotX, announced on Tuesday. The internet TV service, which focuses on sports, sa

Read full article