Articles about digital media


The Rise of the Chief Content Officer in Non-Media Companies | Thought Leadership | Russell Reynolds Associates

Last updated: 04/10/2018

Today’s consumers crave authenticity. They expect their favorite brands to have independent opinions or personas that they respect and believe. Not surprisingly, in the past seve

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The Conservative Media's Obsession With the Parkland Teens, by the Numbers

Last updated: 04/09/2018

The Conservative Media's Obsession With the Parkland Teens, by the Numbers Go to permalink Illustration: Jim Cooke, Photo: Getty On March 30, the conservative site the Daily Wire p

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Mount Ida College Reaches Agreement with UMass Regarding Educational Continuity for Students with Acquisition of its Campus

Last updated: 04/08/2018

NEWTON, Mass. – Mount Ida College today announced that it has reached a definitive agreement in principle with the University of Massachusetts that will provide a pathway for its

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The case for bringing media and creative back together within agencies

Last updated: 04/08/2018

In his pragmatic speech at the annual Isba conference, P&G’s Marc Pritchard called for the reconciliation of media and creative. BT’s head of media, Graeme Adams, recently admi

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How NBC Is Giving Brand Partners the Most Comprehensive Understanding of Their Ad Exposures

Last updated: 04/07/2018

Brands pay a lot of money to advertise on NBCUniversal’s vast portfolio of media assets. That’s why the company is helping its advertisers and agency partners understand just h

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Poynter Selects Participants for Two New Leadership Academies for Women in Digital Media

Last updated: 04/06/2018

Poynter Selects Participants for Two New Leadership Academies for Women in Digital Media By Tina Dyakon · Share via Email The additional classes help meet the growing demand for w

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The New NPR App: Revamped, Redesigned, Rebranded

Last updated: 04/04/2018

Today marks a milestone for NPR, Member stations and our largest and most loyal mobile audience, with the much-anticipated launch of the NPR app (formerly the NPR News App) on the

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7 Reasons Why News Startups Fail - MediaShift

Last updated: 04/04/2018

Startups possess great potential to improve journalism. In theory, they can be the sites where new products, novel revenue streams and altered ways of organizing are discovered, te

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5 Things Marketers Must Do To Improve Their Digital Marketing ROI

Last updated: 04/04/2018

5 Things Marketers Must Do To Improve Their Digital Marketing ROI How To Improve Your Digital Marketing ROI Using These Top Tips The number of internet users all over the world is

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How To Monetize Your Digital Media

Last updated: 04/03/2018

HR How To Monetize Your Digital Media Now that you've decided on your business focus,  started creating exceptional content , and started leveraging your social media networks to

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