Articles about digital media


Highlighting the Best Storytelling of 2017

Last updated: 04/12/2018

The Peabody Awards Board of Jurors have selected 60 nominees that represent the most compelling and empowering stories released in electronic media during 2017. The nominees were s

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Flipboard Among First to Implement IAB Tech Lab’s New Open Measurement SDK

Last updated: 04/12/2018

These words have been reverberating in the digital ad industry ever since Procter & Gamble Co.’s Marc Pritchard said them early last year. Pritchard was referring to the lack of

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Conductive Ventures debuts with $100 million fund for enterprise hardware and software

Last updated: 04/12/2018

Conductive Ventures announced it has raised a $100 million venture capital fund to invest in enterprise software and hardware companies. The fund is led by experienced venture cap

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From Brexit to data: How the House of Lords wants the government to tackle ad land’s trials

Last updated: 04/12/2018

The House of Lords has concluded its inquiry into the future of the UK’s advertising industry, outlining a series of recommendations on how it thinks both the government and majo

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P&G shakes up advertising agency models as it puts the focus on creativity

Last updated: 04/12/2018

Procter & Gamble (P&G) is shaking up its advertising by creating three new agency models that seek to reinvent agency relationships and maximise efficiency. One of the most signif

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The Perfect Pipeline: How to Fill, Nurture, and Convert Leads to Grow Your Digital Marketing Agency | DigitalMarketer

Last updated: 04/11/2018

Remember the Elf Yourself campaign in the early 2000s? 123 million people Elfed themselves, pasting their faces onto dancing elves to get into the holiday spirit. This is the per

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What Research on 'Measurable Journalism' Tells Us About Tech, Cultural Shifts in Digital Media - MediaShift

Last updated: 04/11/2018

Matt Carlson, an associate professor of communication at Saint Louis University, was set to announce a collaborative research project that would “connect a lot of dots surroundin

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Unilever trials ad formats that give to charity if someone watches

Last updated: 04/11/2018

Unilever brand Knorr is testing a new video ad format that allows viewers to choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. Th

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Marc Pritchard plans unprecedented competitor agency collaboration at P&G creative shop

Last updated: 04/11/2018

Marc Pritchard, chief marketing officer of P&G, is planning to use the company's clout as the world's biggest advertiser to shape agency partners into a new collaborative model he

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P&G unwraps trio of new agency models -- including Publicis-led unit

Last updated: 04/11/2018

Earth's biggest advertiser, Procter & Gamble Co., is "piloting" three new agency models that are fast taking over some of its biggest brands in its biggest countries. Among the mos

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