Articles about digital media

Upcoming Events in Digital Media: Sept. 25 Edition - MediaShift

Last updated: 09/28/2017

The NYC Media Lab Summit will take place this week in New York City. Photo by Aurelien Guichard on Flickr and used with Creative Commons license. Each week, MediaShift posts an on

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Google and Facebook must do more for brand safety - Digital Content Next

Last updated: 09/24/2017

With the great power that Facebook and Google have accumulated in online advertising comes great responsibility. For years they tried to play it neutral as platforms and not make e

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Throwback Thursday: 'Content is a word that calls to mind a commodity, something bland used to fill a hole'

Last updated: 09/23/2017

In our Throwback Thursday series, we take a look at what the key figures in media were thinking in the past, based on the archive, and how those issues can be rela

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Media Metrics Roundup for September 20, 2017 - MediaShift

Last updated: 09/22/2017

Can Australia’s Media Reform Help News Move Beyond Clicks? Peter Fray / MetricShift The government has been reluctant to support tax relief. Apple’s Anti-Tracking Moves Rattle

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Millennial publisher says comScore data showing a shrinking audience is wrong — and it exposes a critical disagreement in digital media

Last updated: 09/22/2017 recently announced it was, like many digital publishers, "pivoting to video." In the meantime, readers appear to be pivoting away from its website. At least that's what we

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Google boosts Cloud Natural Language API with automatic content classification and deeper sentiment analysis

Last updated: 09/21/2017

With the likes of Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana all vying for our attentions through a myriad of voice-enabled connected devices

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Upcoming Events in Digital Media: Sept. 18 Edition - MediaShift

Last updated: 09/20/2017

The IBC Conference will be held in Amsterdam until the 19th of September. Photo by Nicola Albertini on Flickr and used with Creative Commons license. Each week, MediaShift posts a

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Mark Ritson: Google's lack of transparency should have us all worried

Last updated: 09/15/2017

One of great benefits of my job is an occasional free flight and a decent hotel stay in a sexy city in return for a quick presentation. So when the opportunity came to go to New Yo

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RISJ’s Director of Research named Professor of Political Communication at the University of Oxford

Last updated: 09/14/2017

The Reuters Institute’s Director of Research, Rasmus Kleis Nielsen, has been named Professor of Political Communication at the University of Oxford. Dr Nielsen becomes the first

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Measuring Marketing ROI: Are You Doing It Right?

Last updated: 09/13/2017

Though many companies have some process in place to measure marketing ROI, few are doing it right. That's because today's consumers connect with brands through more channels and de

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