Articles about digital marketing


10 Pro Tips for Running an Effective PR Campaign

Last updated: 04/24/2018

A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned. An effective PR campaign is more than just a press release

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What Is Link Reclamation & How to Regain Lost Link Value

Last updated: 04/24/2018

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building. It seems like the concept of link reclamation is constantly in flux. More a

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What's all the fuzz about Chatbots to grow my business in 2018? - Inbound Digital Marketing

Last updated: 04/24/2018

6 Tips to leverage a Chatbot strategy to grow your business in 2018?   Chatbots are leading the way as a new and disruptive method to connect and earn trust with today’s cybers

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How to Use Facebook Ad Dayparting to Optimize Your Results

Last updated: 04/23/2018

Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this article, you’ll discover how to

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How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

Last updated: 04/23/2018

This post is an excerpt from the video series4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the f

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How to increase B2B form submissions through conversion testing - Marketing Land

Last updated: 04/22/2018

Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI). Conversion testing plays a key ro

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How to force Google to recrawl your website

Last updated: 04/22/2018

If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display y

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Are You Marketing Effectively Across Generational Lines? [New Data]

Last updated: 04/20/2018

You've heard it from us before: While all of those things are true, you may want to know which preferences have changed and how to meet consumers where they already are, right? A

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Making the inbox spring to life at last - Marketing Land

Last updated: 04/20/2018

By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change. Before I get to that, let’s briefly examine the evolutionary process

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Redefining Facebook Marketing: It’s All About Relationships

Last updated: 04/19/2018

Earlier this year, Facebook rocked the world with an announcement by CEO Mark Zuckerberg… This year, the social media platform is refocusing on its core purpose, “to help peopl

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