Articles about digital marketing


The Case for Influencer Marketing (and How it Will Change Your Business)

Last updated: 05/29/2018

Did you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it. After all, would you rather buy a product you’ve seen on

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Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions

Last updated: 05/27/2018

Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad and a low rate is good. Every time you log into your Google Analytics acc

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Perspectives: Women in Advertising 2018, Liz Wilson

Last updated: 05/27/2018

Perspectives: Women in Advertising 2018 Was there a job you had at one point, outside of advertising, that prepared you most for success later in life? In every job, especially ear

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Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions

Last updated: 05/26/2018

Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad and a low rate is good. Every time you log into your Google Analytics acc

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Perspectives: Women in Advertising 2018, Liz Wilson

Last updated: 05/26/2018

Perspectives: Women in Advertising 2018 Was there a job you had at one point, outside of advertising, that prepared you most for success later in life? In every job, especially ear

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WPP appoints EMEA comms chief and first head of content

Last updated: 05/26/2018

They come amid increased media interest in the marcoms holding group following the departure of former CEO Sir Martin Sorrell last month. Niken Wresniwiro has joined from the UK De

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Using @Instagram to Promote Your @YouTube Videos

Last updated: 05/26/2018

Use these smart tips for using Instagram to get the word out about your videos.

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Facebook will be 'losing money on running political ads'

Last updated: 05/26/2018

At the Off the Record conference in Menlo Park, California, Facebook CEO Mark Zuckerberg said that his company is hiring "thousands" to review political ads.

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Ep 108: Studio DBD founder Dave Sedgwick on honesty in design & creative development

Last updated: 05/26/2018

As founder of Studio DBD, Dave Sedgwick joins me to discuss his journey as a graphic designer, art director and creative director. Working with a broad range of clients, Dave detai

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Setapp offers top quality Mac apps for one single price — now almost half off

Last updated: 05/26/2018

The moment you realize you need a new app for your Mac can be a moment of dread. Unless you know exactly what you’re looking for, your app quest usually takes you to the Mac App

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