Articles about digital marketing


Redefining Facebook Marketing: It's All About Relationships

Last updated: 06/04/2018

Learn what Facebook's new policy means for Facebook marketers and how you can avoid engagement bait and the risk of your Facebook account getting banned.

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A day in the life of... Founder & MD of Vouchercloud

Last updated: 06/03/2018

Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals. We caught up with Founder and Managing Director Greg Le Tocq, to find out what his jo

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8 Types of Content B2B Salespeople Should Be Sharing to Their Social Networks

Last updated: 06/03/2018

There is something you have that nobody else has. Which people recognise when you walk in the room, people have fallen in love with it, people look out of it, people resonate with

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How to Fight Ad Fraud in Digital Advertising

Last updated: 06/03/2018

A watershed moment exists in the digital marketing sphere that could mold the future of the industry for years to come. Between ad fraud, clickbait journalism, and the proliferatio

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3 Highly Effective Ways to Tell Your Brand’s Story

Last updated: 06/03/2018

Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturat

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3 Powerful Tactics for Targeting on the Google Display Network

Last updated: 06/03/2018

We’ve all heard it before. You’re in a strategy planning meeting with your client (or your in-house stakeholders) talking through your digital strategy and further growth oppor

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Law Firm SEO: Are You Doing It Right?

Last updated: 06/03/2018

These days, it’s not enough for you to be just a great lawyer. You have to get your name out there with law firm SEO. The world of marketing isn’t like it used to be. Gone are

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Sharpen your digital marketing skills with an SMX Advanced workshop

Last updated: 06/03/2018

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced work

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How to Speak Your Customers’ Language and Why It’s Critical

Last updated: 06/03/2018

When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think

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KPI Cheat Sheet for 4 Specific Brand Goals

Last updated: 06/03/2018

In the broad strokes, most measurement initiatives proceed in three stages. First, you need to define the goal, then you need to determine the key performance indicators that align

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