The Art Of War For Customer Experience Leaders

Last updated: 04-25-2018

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The Art Of War For Customer Experience Leaders

This week, our Customer Experience expert Daryn Mason looks at the challenges for businesses meeting the needs of customers as societies and technologies evolve. Today he looks to the past and finds lessons for the present day. Over 2,500 years ago a prolific Chinese military strategist, Sun Tzu, wrote The Art of War. This became a classic text and blueprint for managing conflicts and winning battles. It has been reinterpreted many times through the ages and its wisdom applied to more peacefu...


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