How to Speak Your Customers’ Language and Why It’s Critical

Last updated: 04-24-2018

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How to Speak Your Customers’ Language and Why It’s Critical

When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think about this in the simplest possible terms. Unless you have a massive advertising budget, there’s no need to use television or magazine ads. Instead, we’re talking about website content and blogging, the likely focal point of any digital marketing campaign. In these mediums, your readers sought you out. They’re present ...


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