Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

Last updated: 04-18-2018

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Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. The Funding Choices platform lets publishers display one of the following three messages to site visitors using an ad blocker: A dismissible message that do...


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