Three brands still killing it on Facebook

Last updated: 04-18-2018

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Three brands still killing it on Facebook

In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow up or get out.” I compared what social media is going through now — privacy scandals, shrinking reach, loss of metrics and more — to the changes search engine optimization (SEO) had to deal with a few years ago as Google cracked down on the tricks and hacks too many SEOs relied on. Over the next few columns, starting with this one, I want to provide examples that illustrate what social media mar...


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