Affiliate Marketing Spend in UK Grows 15% to Top £550 Million in 2017

Last updated: 05-12-2018

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Affiliate Marketing Spend in UK Grows 15% to Top £550 Million in 2017

Affiliate marketing spend in the UK grew 15.1% in 2017 from £482 million to £554 million, according to the IAB (Internet Advertising Bureau) & PwC’s Affiliate Marketing Study, revealed today (May 10) at Affiliate Huddle. This growth generated £8.9 billion in sales, a 9.2% year-on-year hike from £8.1 billion, demonstrating an estimated return of £16 per £1 spent. The industry's annual benchmark report takes a different tack from its previous iterations, taking into account total spend as contr...


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