Articles about advertising


Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Last updated: 03/04/2018

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, Long gone are the days of blindly spending

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Are Snapchat Ads Worth Your Investment? Here’s How to Find Out

Last updated: 02/28/2018

Snapchat is one of the most popular social networks in the world. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the en

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Five Essential Multichannel Marketing Tactics for 2018

Last updated: 02/28/2018

Many marketers double-down on two or three channels that they know will yield a positive ROI. But ignore other channels, and you risk missing wider audiences. Your customer is eve

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Maybelline Asks Followers Whether It Should Quit Snapchat

Last updated: 02/24/2018

It's not Snapchat's week. First Kylie Jenner said she doesn't open the app any more, and then a big consumer brand polled its followers to find out whether Snapchat is actually wor

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How to Target Millennials With Billboard Advertising

Last updated: 02/24/2018

When most people think about Millennials, they imagine a tech-savvy and knowledgeable demographic that is increasingly influential—which is why so many marketers believe that onl

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Google's New Ad Blocker Changed the Web Before It Even Switched On

Last updated: 02/18/2018

You might seefewer ads on the web from now on. But you probably won't. On Thursday, Google Chrome, the most popular browser by a wide margin, began rolling out a feature that will

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FAQ: Google Chrome ad blocking is here. Everything you need to know

Last updated: 02/17/2018

Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads afte

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Everything you need to know about the Google Chrome ad blocker

Last updated: 02/17/2018

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experien

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Publicis Groupe Named Global Agency Network for Mercedes-Benz

Last updated: 02/15/2018

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review. The assignment will span around 40 mark

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Unilever Will Pull Funds from Social Media That 'Breed Division'

Last updated: 02/13/2018

Unilever will stop spending on digital platforms that "breed division in society or fail to protect children," Chief Marketing Officer Keith Weed plans to announce in a speech to t

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