Articles about advertising


LinkedIn is rolling out native video advertising & video for Company Pages - Marketing Land

Last updated: 03/30/2018

LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn

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Trivia HQ lands Warner Bros. for a $3 million ad deal and $250,000 player jackpot

Last updated: 03/27/2018

The popular live game show app Trivia HQ has bagged its first sponsor in Warner Bros., which will lead to the biggest prize pool players have seen, according to people familiar wit

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Business Development is the Most Precarious Job in Advertising

Last updated: 03/26/2018

Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well now. The average tenure of an agen

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How Do YouTubers Get Paid? 12 Ways YouTubers Make Money

Last updated: 03/12/2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. YouTube influencers (also known as “YouTube creators” or “YouTub

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LearnLux wins PerfectPitch competition, gets $400,000 from Sound Ventures and Marc Benioff

Last updated: 03/12/2018

Today, Sound Ventures held its PerfectPitch startup competition at SXSW in Austin, Texas. Five early-stage founders pitched in front of a star-studded jury panel, which included So

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Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Last updated: 03/07/2018

Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report called “A Mobile-First World,” which conta

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Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Last updated: 03/04/2018

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, Long gone are the days of blindly spending

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Are Snapchat Ads Worth Your Investment? Here’s How to Find Out

Last updated: 02/28/2018

Snapchat is one of the most popular social networks in the world. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the en

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Five Essential Multichannel Marketing Tactics for 2018

Last updated: 02/28/2018

Many marketers double-down on two or three channels that they know will yield a positive ROI. But ignore other channels, and you risk missing wider audiences. Your customer is eve

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Maybelline Asks Followers Whether It Should Quit Snapchat

Last updated: 02/24/2018

It's not Snapchat's week. First Kylie Jenner said she doesn't open the app any more, and then a big consumer brand polled its followers to find out whether Snapchat is actually wor

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