Articles about advertising


Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016 - Marketing Land

Last updated: 04/08/2018

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages ha

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3 Tips for Using Facebook Ads to Drive Webinar Registrations

Last updated: 04/07/2018

For business-to-business companies, webinars play a huge part in the buyer’s journey. Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B

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How People Feel After Using the Top Social Networks

Last updated: 04/07/2018

Does using social media make people have a better or worse outlook on life? Do users think social networks accurately depict their lives? Are there differences in how people feel a

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Judge denies Bill O'Reilly's motion to keep settlements under seal

Last updated: 04/06/2018

Deborah Batts, the judge presiding over the defamation suit, ruled Monday that O'Reilly "has failed to present compelling countervailing factors that could overcome the presumption

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Who wore it best? Take your pick of Zuckerberg-as-Gulliver covers

Last updated: 04/05/2018

Citizens of Lilliput, unite! We must subdue the evil Gulliver—er, Zuckerberg! Variety's just-released cover story doesn't exactly say that, but that's the subtext of the trade m

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Overcoming PPC Hurdles: Low Search Volume

Last updated: 04/05/2018

Sometimes paid search can be easy: cheap clicks, high search volume, and great conversion rates. Other times, not so much: hyper-competitive markets, little or no search volume, an

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April Fools' Day 2018: Google, Amazon & more have fun over the weekend - Search Engine Land

Last updated: 04/04/2018

Sign up for our daily recaps of the ever-changing search marketing landscape. Yesterday was April 1, also known as April Fools’ Day, and although it was a Sunday and most folks

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5 Steps to Get the Most Out of AI In Search Advertising

Last updated: 04/04/2018

Artificial intelligence, or AI, has been a top buzzword over the last year. In fact, AI was even named the “Marketing Word of the Year” in 2017 by the Association of National

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Siri: Apple is on a hiring spree to make its digital assistant smarter

Last updated: 04/03/2018

Apple appears to be focusing in a big way on Siri, evidenced by a major hiring spree aimed at enhancing its oft–criticized digital assistant. According to data-tracker firm Thin

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Facebook booting data brokers, simplifying privacy tools to bolster user confidence - Marketing Land

Last updated: 03/31/2018

Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The company is simplifying its famously confus

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