Articles about advertising


April Fools' Day 2018: Google, Amazon & more have fun over the weekend - Search Engine Land

Last updated: 04/04/2018

Sign up for our daily recaps of the ever-changing search marketing landscape. Yesterday was April 1, also known as April Fools’ Day, and although it was a Sunday and most folks

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5 Steps to Get the Most Out of AI In Search Advertising

Last updated: 04/04/2018

Artificial intelligence, or AI, has been a top buzzword over the last year. In fact, AI was even named the “Marketing Word of the Year” in 2017 by the Association of National

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Siri: Apple is on a hiring spree to make its digital assistant smarter

Last updated: 04/03/2018

Apple appears to be focusing in a big way on Siri, evidenced by a major hiring spree aimed at enhancing its oft–criticized digital assistant. According to data-tracker firm Thin

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Facebook booting data brokers, simplifying privacy tools to bolster user confidence - Marketing Land

Last updated: 03/31/2018

Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The company is simplifying its famously confus

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LinkedIn is rolling out native video advertising & video for Company Pages - Marketing Land

Last updated: 03/30/2018

LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn

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Trivia HQ lands Warner Bros. for a $3 million ad deal and $250,000 player jackpot

Last updated: 03/27/2018

The popular live game show app Trivia HQ has bagged its first sponsor in Warner Bros., which will lead to the biggest prize pool players have seen, according to people familiar wit

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Business Development is the Most Precarious Job in Advertising

Last updated: 03/26/2018

Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well now. The average tenure of an agen

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How Do YouTubers Get Paid? 12 Ways YouTubers Make Money

Last updated: 03/12/2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. YouTube influencers (also known as “YouTube creators” or “YouTub

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LearnLux wins PerfectPitch competition, gets $400,000 from Sound Ventures and Marc Benioff

Last updated: 03/12/2018

Today, Sound Ventures held its PerfectPitch startup competition at SXSW in Austin, Texas. Five early-stage founders pitched in front of a star-studded jury panel, which included So

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Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Last updated: 03/07/2018

Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report called “A Mobile-First World,” which conta

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