Articles about advertising


Google tells Australian regulator it is not contributing to 'the death of journalism'

Last updated: 04/24/2018

Tech company claims news readership has been increasing as Seven argues Google exploiting its lack of competition Google sent more than 2bn visits to Australian news websites last

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'We need more egos in advertising,' says Jonathan Kneebone - AdNews

Last updated: 04/24/2018

Adland has lost some of the big names and “egos” that once dominated the industry as holding companies take more credit for the work, according to The Glue Society founder Jona

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Wieden & Kennedy and KFC win Campaign of the Year at Ad Age's A-List & Creativity Awards

Last updated: 04/23/2018

Wieden & Kennedy took home top honors at Ad Age's A-List & Creativity Awards Gala on Thursday night, which was held at Cipriani Wall Street in Manhattan. The longtime creative pow

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Marketing 101: What is website usability? | MarketingSherpa Blog

Last updated: 04/20/2018

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most oft

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Facebook confronts class action lawsuit on behalf of 70M users - Marketing Land

Last updated: 04/13/2018

Yesterday, Facebook CEO Mark Zuckerberg testified for more than five hours before a joint hearing of the Senate Judiciary and Commerce Committees. At times awkward and at times bor

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Oracle adds clouds for analytics, segmentation and loyalty - MarTech Today

Last updated: 04/12/2018

Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience segmentation and loyalty programs. Oracle Infinity

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Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

Last updated: 04/11/2018

Before the Web—a zillion years ago now—marketing copy was a one-way, broadcast affair. Companies simply pushed their promotional messages out through mass media. And their aud

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AppNexus gives up MRC accreditations - Marketing Land

Last updated: 04/11/2018

The Media Ratings Council (MRC) has revoked AppNexus’s accreditations. The ad technology platform has also withdrawn from the accreditation process as of March. The accreditatio

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Consumer groups file FTC complaint against YouTube for collecting kids' personal data without parental consent - Marketing Land

Last updated: 04/11/2018

A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by coll

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7 Times Advertising Found Its Funny Side

Last updated: 04/10/2018

Every now and then the industry starts to wonder if it's lost its sense of humour. Has it all become too serious? Are we being just a bit too earnest? But then another Pencil-winni

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