Articles about advertising


Over 90% of Facebook’s advertising revenue now comes from mobile

Last updated: 04/26/2018

If you need more proof that Facebook has successfully transformed itself into a mobile-first company, its first quarter 2018 earnings should do the trick. Facebook reported $11.97

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Pulitzer honoree is latest to win after leaving journalism

Last updated: 04/25/2018

Pulitzer honoree is latest to win after leaving journalism Sarah Rankin, Associated Press Updated 6:39 am, Saturday, April 21, 2018 window._taboola = window._taboola || []; _tab

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On LA's Sunset Strip, A New Golden Age Of Billboards

Last updated: 04/25/2018

Traditional advertising has been falling for years. Companies just aren't spending as much on newspaper, radio and television ads. And last year was not much better, according to a

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Over-optimised and underwhelmed | WARC

Last updated: 04/25/2018

The problem with endless over-optimisation is that practitioners look at advertising through the lens of a spreadsheet which, argues Faris Yakob, loses the humanity in the craft.

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Sustainable Poster Design Project Brings Life to Urban Spaces - HOW Design

Last updated: 04/25/2018

Street paste-up advertisements are a waste of paper—or are they? One creative duo in Madrid is putting plants where street posters belong in a new sustainable poster design proje

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Thinking Beyond Pink: Advertisers Need to be Smarter on Digital to Really Reach Women

Last updated: 04/25/2018

Conversations around the best way to target women can certainly be divisive. Several recent brandings aimed at female consumers have received pushback for appearing clumsy and patr

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Google tells Australian regulator it is not contributing to 'the death of journalism'

Last updated: 04/24/2018

Tech company claims news readership has been increasing as Seven argues Google exploiting its lack of competition Google sent more than 2bn visits to Australian news websites last

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'We need more egos in advertising,' says Jonathan Kneebone - AdNews

Last updated: 04/24/2018

Adland has lost some of the big names and “egos” that once dominated the industry as holding companies take more credit for the work, according to The Glue Society founder Jona

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Wieden & Kennedy and KFC win Campaign of the Year at Ad Age's A-List & Creativity Awards

Last updated: 04/23/2018

Wieden & Kennedy took home top honors at Ad Age's A-List & Creativity Awards Gala on Thursday night, which was held at Cipriani Wall Street in Manhattan. The longtime creative pow

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Marketing 101: What is website usability? | MarketingSherpa Blog

Last updated: 04/20/2018

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most oft

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