Articles about advertising


Ep 108: Studio DBD founder Dave Sedgwick on honesty in design & creative development

Last updated: 05/04/2018

As founder of Studio DBD, Dave Sedgwick joins me to discuss his journey as a graphic designer, art director and creative director. Working with a broad range of clients, Dave detai

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Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions

Last updated: 05/03/2018

Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad and a low rate is good. Every time you log into your Google Analytics acc

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WPP appoints EMEA comms chief and first head of content

Last updated: 05/03/2018

They come amid increased media interest in the marcoms holding group following the departure of former CEO Sir Martin Sorrell last month. Niken Wresniwiro has joined from the UK De

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Using @Instagram to Promote Your @YouTube Videos

Last updated: 05/03/2018

Use these smart tips for using Instagram to get the word out about your videos.

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Facebook is gearing up to be 'losing money on running political ads,' says Zuckerberg

Last updated: 05/03/2018

One of the more striking assertions made by Facebook CEO Mark Zuckerberg at Tuesday's annual Off the Record conference in Menlo Park, California, is that the social network is gear

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'We can build a real business’: YouTube's betting you'll be watching it on the big screen in your living room

Last updated: 05/02/2018

For the past several years, Google has lobbied hard to convince advertisers to move some of their TV budgets to YouTube. This year, instead of sending the message that YouTube is

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How to add video ads to a game and make people ask for more

Last updated: 05/02/2018

For a long time, Pixonic saw our lack of video ads in War Robots as one of our strengths and advantages. We often received pleasant feedback from our players to support our view, a

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Is Apple poised to make a push into content production?

Last updated: 05/02/2018

Last week, Apple held a living screening of Horses: Pati Smith and her Band, the company’s documentary focused on Pati Smith. Some industry analysts believe that Horses is ju

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Ep #22: Why Every Business Needs an Enemy - Roger Dooley

Last updated: 05/01/2018

This week, we are changing it up a bit again and this is a solo session with just me, Roger Dooley. If you aren’t familiar with my work, I am your host here at The Brainfluence P

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Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

Last updated: 04/26/2018

Every company struggles to target the right audience and, just as important, to grab the audience's attention long enough to drive real action. After all, consumer attention spans

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