Articles about advertising


How to add video ads to a game and make people ask for more

Last updated: 05/02/2018

For a long time, Pixonic saw our lack of video ads in War Robots as one of our strengths and advantages. We often received pleasant feedback from our players to support our view, a

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Is Apple poised to make a push into content production?

Last updated: 05/02/2018

Last week, Apple held a living screening of Horses: Pati Smith and her Band, the company’s documentary focused on Pati Smith. Some industry analysts believe that Horses is ju

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Ep #22: Why Every Business Needs an Enemy - Roger Dooley

Last updated: 05/01/2018

This week, we are changing it up a bit again and this is a solo session with just me, Roger Dooley. If you aren’t familiar with my work, I am your host here at The Brainfluence P

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Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

Last updated: 04/26/2018

Every company struggles to target the right audience and, just as important, to grab the audience's attention long enough to drive real action. After all, consumer attention spans

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Over 90% of Facebook’s advertising revenue now comes from mobile

Last updated: 04/26/2018

If you need more proof that Facebook has successfully transformed itself into a mobile-first company, its first quarter 2018 earnings should do the trick. Facebook reported $11.97

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Pulitzer honoree is latest to win after leaving journalism

Last updated: 04/25/2018

Pulitzer honoree is latest to win after leaving journalism Sarah Rankin, Associated Press Updated 6:39 am, Saturday, April 21, 2018 window._taboola = window._taboola || []; _tab

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On LA's Sunset Strip, A New Golden Age Of Billboards

Last updated: 04/25/2018

Traditional advertising has been falling for years. Companies just aren't spending as much on newspaper, radio and television ads. And last year was not much better, according to a

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Over-optimised and underwhelmed | WARC

Last updated: 04/25/2018

The problem with endless over-optimisation is that practitioners look at advertising through the lens of a spreadsheet which, argues Faris Yakob, loses the humanity in the craft.

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Sustainable Poster Design Project Brings Life to Urban Spaces - HOW Design

Last updated: 04/25/2018

Street paste-up advertisements are a waste of paper—or are they? One creative duo in Madrid is putting plants where street posters belong in a new sustainable poster design proje

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Thinking Beyond Pink: Advertisers Need to be Smarter on Digital to Really Reach Women

Last updated: 04/25/2018

Conversations around the best way to target women can certainly be divisive. Several recent brandings aimed at female consumers have received pushback for appearing clumsy and patr

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