Articles about advertising


10 AdWords Extensions You Should be Using (But Probably Aren’t)

Last updated: 12/24/2017

So, you’re running an AdWords campaign. And your results are varied at best. One day, your  might bring in a decent chunk of leads, but another day it falls dormant. Why is i

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Barstool Sports has installed sports-marketing veteran Deirdre Lester as its new chief revenue officer

Last updated: 12/22/2017

At a time when advertisers are increasingly worried about what kind of environment their digital ads might end up in, Barstool Sports isn't typically seen as a safe bet. The sports

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Chrome will start blocking ads on February 15

Last updated: 12/21/2017

In June, Google revealed that Chrome will stop showing ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now

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Publishers Must Pay to 'Volunteer' for Better Ads Standard

Last updated: 12/21/2017

Getting rid of the web's most annoying ads is coming at a cost—for publishers. The Coalition for Better Ads says its program to reshape the web will kick off in January, when it

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Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

Last updated: 12/17/2017

Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSP…WTF??) makes it difficult to understand what's wha

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Google Analytics releasing 4 new functions to offer more user-centric insights

Last updated: 12/16/2017

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of ma

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Image Link Building - Whiteboard Friday

Last updated: 12/16/2017

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity,

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Twitter officially adds support for tweetstorms because 280 characters isn’t long enough

Last updated: 12/14/2017

Like the retweet, @ reply and hashtag before it, the tweetstorm has graduated from a user-initiated workaround to an officially supported part of Twitter. On Tuesday, Twitter unve

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The most watched ad on YouTube in 2017 was a spot from Samsung India Services

Last updated: 12/07/2017

The most watched video on YouTube this year belonged to Samsung India Services. The spot — “We’ll Take Care of You Wherever You Are” — generated 150.3 million views. You

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Mr Underbed book sells out following John Lewis plagiarism row

Last updated: 12/05/2017

Every printed copy of Chris Riddell's 1986 children's book Mr Underbed has now sold out following a media storm in which the author claimed John Lewis' 2017 Christmas ad had been i

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