Articles about advertising


Thousands of major sites are taking silent anti-ad-blocking measures

Last updated: 12/29/2017

It’s no secret that ad-blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting as

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4 Trends in Online Marketing Business Owners Need to Watch for in 2018

Last updated: 12/29/2017

As 2017 draws to a close, it's important to look forward to 2018 to see what business owners and marketers can expect in the new year. Big changes are coming in 2018 and marketers

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Google Home Vs. Amazon Echo: Who Won The Holiday Ad Push?

Last updated: 12/29/2017

Tech companies offering so-called virtual assistants battled it out over the holiday season, a move that underscores the high-stakes race in becoming the market leader with connect

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Facebook’s music deal could give a big boost to its video effort

Last updated: 12/27/2017

Facebook just took a major step to boost its nascent video effort. On Thursday, the social networking and Universal Music Group announced what is thought to be a multi-million do

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8 Advanced Trends In Social And Digital Marketing (Infographic)

Last updated: 12/25/2017

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new in

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4 Ways Social Media Influences Millennials' Purchasing Decisions

Last updated: 12/25/2017

Why do brands spend so much time and effort courting millennials on social media? Digital marketing is a big undertaking, it can be expensive, and there’s lots of competition. St

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10 AdWords Extensions You Should be Using (But Probably Aren’t)

Last updated: 12/24/2017

So, you’re running an AdWords campaign. And your results are varied at best. One day, your  might bring in a decent chunk of leads, but another day it falls dormant. Why is i

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Barstool Sports has installed sports-marketing veteran Deirdre Lester as its new chief revenue officer

Last updated: 12/22/2017

At a time when advertisers are increasingly worried about what kind of environment their digital ads might end up in, Barstool Sports isn't typically seen as a safe bet. The sports

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Chrome will start blocking ads on February 15

Last updated: 12/21/2017

In June, Google revealed that Chrome will stop showing ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now

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Publishers Must Pay to 'Volunteer' for Better Ads Standard

Last updated: 12/21/2017

Getting rid of the web's most annoying ads is coming at a cost—for publishers. The Coalition for Better Ads says its program to reshape the web will kick off in January, when it

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