Articles about advertising


How to Optimize Your Google My Business Listing

Last updated: 01/04/2018

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. An important first step in any local SEO st

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That phone game you’re playing while watching TV may be secretly tracking you

Last updated: 01/02/2018

The next time you’re lying on the couch and fiddling with your phone while streaming Stranger Things or watching Mr. Robot, be aware — an app could be recording and tracking y

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The Rise of Storytelling in Marketing – as told by LinkedIn data

Last updated: 01/01/2018

Do not show me this again. The Rise of Storytelling in Marketing – as told by LinkedIn data The story of a year that put storytelling on the marketing map Jason Miller December 4

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Ad targeters are pulling data from your browser’s password manager

Last updated: 01/01/2018

Nearly every web browser now comes with a password manager tool, a lightweight version of the same service offered by plugins like LastPass and 1Password. But according to new rese

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Thousands of major sites are taking silent anti-ad-blocking measures

Last updated: 12/29/2017

It’s no secret that ad-blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting as

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4 Trends in Online Marketing Business Owners Need to Watch for in 2018

Last updated: 12/29/2017

As 2017 draws to a close, it's important to look forward to 2018 to see what business owners and marketers can expect in the new year. Big changes are coming in 2018 and marketers

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Google Home Vs. Amazon Echo: Who Won The Holiday Ad Push?

Last updated: 12/29/2017

Tech companies offering so-called virtual assistants battled it out over the holiday season, a move that underscores the high-stakes race in becoming the market leader with connect

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Facebook’s music deal could give a big boost to its video effort

Last updated: 12/27/2017

Facebook just took a major step to boost its nascent video effort. On Thursday, the social networking and Universal Music Group announced what is thought to be a multi-million do

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8 Advanced Trends In Social And Digital Marketing (Infographic)

Last updated: 12/25/2017

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new in

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4 Ways Social Media Influences Millennials' Purchasing Decisions

Last updated: 12/25/2017

Why do brands spend so much time and effort courting millennials on social media? Digital marketing is a big undertaking, it can be expensive, and there’s lots of competition. St

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