Articles about advertising

Google Search will start ranking faster mobile pages higher in July

Last updated: 01/19/2018

Google today announced a new project to improve its mobile search results: Factoring page speed into its search ranking. As the company notes, page speed “has been used in rankin

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Does Blockchain Really Have Marketing Potential?

Last updated: 01/15/2018

Kodak stirred headlines this week when it announced an application of blockchain for digital photography.  In essence, the public ledger provided by blockchain will provide some d

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For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

Last updated: 01/14/2018

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots

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AdSense rolls out ad balance optimization tool for publishers

Last updated: 01/13/2018

Google AdSense has announced two new Experiments features to give publishers a deeper understanding of how certain factors affect their users and advertising earnings. The Experim

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Coca-Cola is making massive changes to Diet Coke

Last updated: 01/12/2018

Coca-Cola is making massive changes to Diet Coke.  On Wednesday, the beverage giant announced it is rolling out modernized Diet Coke packaging and a new ad campaign, as well as n

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Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Last updated: 01/10/2018

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The implementation of a solid SEO strategy

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McDonald's Just Quietly Launched a Stunning New Burger With a Refined Twist

Last updated: 01/09/2018

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  The latest is the Dollar Menu, which is likely to cost you far more th

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‘Alexa, sell me something!’ Amazon may explore digital advertising in 2018

Last updated: 01/08/2018

Negotiation with several household product sellers indicate that Amazon may be bringing paid advertising to Echo devices, possibly as soon as this year. According to CNBC, insiders

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Mark Zuckerberg says fixing Facebook is his ‘personal challenge’ for 2018

Last updated: 01/06/2018

Mark Zuckerberg says that Facebook has “a lot of work to do” when it comes to harassment, election interference, and just making sure that it’s a meaningful platform to be on

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Fashion and Brand Photog Terry Richardson, Banned by Condé Nast, Now Under NYPD Scrutiny

Last updated: 01/05/2018

Photographer Terry Richardson, whose often risqué images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigati

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