Articles about advertising


KFC & National Museum of China Bring Exhibits to the Metro of Shanghai

Last updated: 05/30/2018

KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content

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This is Where You'll Find the Best Strategy Jobs

Last updated: 05/30/2018

Edward Cotton • Chief Strategy Officer @ Butler, Shine, Stern & Partners on the State of Strategic Planning Today. Pippa Seichrist: You have an extensive background in strategic

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SearchCap: Voice assistant study, SEO audits & PPC budgets

Last updated: 05/29/2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Surefire tactics to get the most value out

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Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook's earnings report

Last updated: 05/29/2018

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Sony Music vet Duncan Bird joins NYC social agency Glow as executive creative director

Last updated: 05/29/2018

New York-based digital and social agency Glow announced the hiring of 29-year industry veteran Duncan Bird as its executive creative director. Bird has helped launch and build larg

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7 Reasons Food Marketers Shouldn't Ignore Millennial Dads

Last updated: 05/29/2018

If you work in food marketing, you’ve targeted “mom” more times than you can count. For a long time, this exclusive, sometimes tiresome, focus on mom made sense—moms were d

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Adjust says mobile ad fraud rates doubled in the past year

Last updated: 05/13/2018

Mobile ad fraud rates nearly doubled in 2018 compared to a year earlier, according to a new report from mobile measurement company Adjust. Ecommerce is the category of mobile adver

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IAB says online advertising grew to $88B last year — more spending than TV

Last updated: 05/13/2018

Online advertising reached $88 billion last year, a 21 percent increase from 2016 and a new high, according to the latest IAB Internet Advertising Revenue Report. The report is pr

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You don’t need a paywall if you have cool ads, The Outline CEO Josh Topolsky says

Last updated: 05/13/2018

The New York Times saved itself by switching to an online subscription model, and almost everyone in digital media is following suit — so, paywalls are the future! Right? Uh, no

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4 Unconventional Ways to Reclaim Lost Facebook Organic Reach

Last updated: 05/10/2018

Facebook has been the hot-button topic of social and political discussions for the past few weeks. Even still, more than 2 billion people still use the platform monthly, totaling

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