7 Reasons Food Marketers Shouldn't Ignore Millennial Dads

Last updated: 04-30-2018

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7 Reasons Food Marketers Shouldn't Ignore Millennial Dads

If you work in food marketing, you’ve targeted “mom” more times than you can count. For a long time, this exclusive, sometimes tiresome, focus on mom made sense—moms were doing much more of the cooking and grocery shopping than dads. Operative word: were. It’s 2018 and we live in a world in which 80% of Millennial dads claim primary or shared grocery shopping responsibility in their households (compared to 45% in previous generations), and many are taking on cooking responsibilities as well. ...


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