How Lee Brine and the Vimeo CRM Team Started an Email Program From Scratch

Last updated: 05-07-2018

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How Lee Brine and the Vimeo CRM Team Started an Email Program From Scratch

If your boss asked you to create a robust and intelligent email marketing program in less than a year, would you know where to start? This was the question Lee Brine faced the day he joined the video platform, Vimeo, five years ago. “I walked into a database of 15 million users who had never been talked to or emailed before,” he recalled of becoming Vimeo’s first Email Marketing Manager. Lee knew that what his boss's request would be challenging, but he also knew this was his area of expe...


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