Lessons in third-party platform promises, this time from Snap Inc.

Last updated: 05-07-2018

Read original article here

Lessons in third-party platform promises, this time from Snap Inc.

As if we needed another lesson in the downsides of the media shackling their business models to third-party platforms, Snap Inc.—the company behind the popular Snapchat messaging app—is reportedly changing the terms of how it compensates publishers who use its Discover feature, a kind of newsstand where partner media companies can post short videos. According to Digiday, those who use the feature will no longer get an up-front licensing fee for their videos, but instead will get a share of ad...


Read the rest of this article here