Latest Articles


Unriddled: Facebook's Big Executive Shake-Up, Microsoft Build, and More Tech News You Need

Last updated: 05/12/2018

We all have a favorite time a year. For some, it's the winter holidays. For others, it's the entire duration of summer. And for tech nerds (including yours truly), it's developer c

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Facebook reorganizes internal teams, moves existing executives into new leadership roles - Marketing Land

Last updated: 05/12/2018

As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and engineering teams and is reassigning a numbe

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Online Video Advertising: The Ultimate Guide (2018 research)

Last updated: 05/12/2018

ONLINE VIDEO ADVERTISING: All you need to know in 2018 By Matteo Gasparello You may already know that videos are the marketing tool with the highest engagement rates nowadays on th

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9 Reasons Instagram Will Overtake Facebook | Convince and Convert: Social Media Consulting and Content Marketing Consulting

Last updated: 05/12/2018

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IP

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BP chooses WPP for global marketing duties following review

Last updated: 05/12/2018

BP has chosen WPP as its “preferred global partner” for marketing communication services following a review that began last year. It's a big win for the holding company consid

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The Advanced Guide to Email Marketing for Ecommerce | Marketing Insider Group

Last updated: 05/12/2018

The Advanced Guide to Email Marketing for Ecommerce William Harris on May 9, 2018 in Marketing Strategy To grow your ecommerce business in 2018, you have to be willing to invest in

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Facebook lets publishers cross-post Live videos across multiple Pages & tests a rewind button - Marketing Land

Last updated: 05/11/2018

Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it possible to cross-post Live video broadcasts a

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12 Huge Announcements from the 2018 Google I/O Keynote

Last updated: 05/11/2018

That’s the phrase that flashed across the screen at the start of Google I/O 2018, the company’s annual conference for developers. Many experts predicted a focus on “responsib

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How dynamic creative will (finally) reach the tipping point - Marketing Land

Last updated: 05/11/2018

In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dy

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STAR Interview Method: The Ultimate Guide [2018]

Last updated: 05/11/2018

A resume tells you that a candidate has the required skills and background for the open role, and a cover letter confirms their interest in the position. An interview, then, is a

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