Latest Articles


Search Marketing Company WordStream Acquired for $130 Million

Last updated: 05/14/2018

WordStream, a provider of search marketing software solutions, is being acquired by Gannett Co. for $130 Million in cash.

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Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

Last updated: 05/13/2018

SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic rankings in search engines. H

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Hacker Kevin Mitnick shows how to bypass 2FA

Last updated: 05/13/2018

A new exploit allows hackers to spoof two-factor authentication requests by sending a user to a fake login page and then stealing the username, password, and session cookie. KnowB

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How to Build a Master Content Calendar That Covers All Your Bases

Last updated: 05/13/2018

Calendars can be lifesavers. You already know this if you've ever been notified of an overlooked appointment or anniversary by the handy reminder machine in your pocket. The human

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Adjust says mobile ad fraud rates doubled in the past year

Last updated: 05/13/2018

Mobile ad fraud rates nearly doubled in 2018 compared to a year earlier, according to a new report from mobile measurement company Adjust. Ecommerce is the category of mobile adver

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IAB says online advertising grew to $88B last year — more spending than TV

Last updated: 05/13/2018

Online advertising reached $88 billion last year, a 21 percent increase from 2016 and a new high, according to the latest IAB Internet Advertising Revenue Report. The report is pr

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IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth - Marketing Land

Last updated: 05/13/2018

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital adver

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Verizon stealthily launched a startup offering $40-per-month unlimited data, messaging and minutes

Last updated: 05/13/2018

Earlier this year,Verizon quietly launched a new startup called Visible, offering unlimited data, minutes, and messaging services for the low, low price of $40. To subscribe for

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You don’t need a paywall if you have cool ads, The Outline CEO Josh Topolsky says

Last updated: 05/13/2018

The New York Times saved itself by switching to an online subscription model, and almost everyone in digital media is following suit — so, paywalls are the future! Right? Uh, no

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Videology Declares Bankruptcy, Selling Assets to Amobee

Last updated: 05/13/2018

The video marketing world is getting a little smaller today as the well-known video advertising technology company Videology declares bankruptcy. In a statement, the company announ

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