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Facebook’s Q1 Earnings Call Reports Strong Numbers, High Hopes Despite Data Privacy Backlash

Last updated: 04/27/2018

Facebook's data privacy scandal has dominated the news these past few months. Today, the company is reporting something it's likely more excited about. On today's Q1 earnings call

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Marketing Day: Facebook safety measures, Twitter's updated TOS & 2018 Stackie Award winners - Marketing Land

Last updated: 04/27/2018

Marketing Land Get the most important digital marketing news each day. Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners Amy Gesenhues o

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Facebook continues to refine its app data & ad-targeting safety measures - Marketing Land

Last updated: 04/27/2018

Facebook continues to shore up its user safety measures on a number of fronts. Yesterday, the site announced several changes to its API platform and released a new statement on all

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Growing with RTB – Real Time Bidding – Text and Video Marketing - Online Video Marketing Blog

Last updated: 04/27/2018

Growing with RTB – Real Time Bidding – Text and Video Marketing webvideomarketingcouncil | April 25, 2018 | Online Video Advertising | No Comments If you are an online marketer

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WhatsApp raises minimum age to 16 in Europe ahead of GDPR

Last updated: 04/26/2018

Tech giants are busy updating their T&Cs ahead of the EU’s incoming data protection framework, GDPR. Which is why, for instance, Facebook-owned Instagram is suddenly offering a d

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Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

Last updated: 04/26/2018

Every company struggles to target the right audience and, just as important, to grab the audience's attention long enough to drive real action. After all, consumer attention spans

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Over 90% of Facebook’s advertising revenue now comes from mobile

Last updated: 04/26/2018

If you need more proof that Facebook has successfully transformed itself into a mobile-first company, its first quarter 2018 earnings should do the trick. Facebook reported $11.97

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The Growth of Video Marketing and Why Your Business Needs It

Last updated: 04/26/2018

Word-of-mouth is an age-old marketing tool because trust remains intrinsic among consumers. Consumers trust the experiences of others. Build that trust from the start by speaking d

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Journalists need to unlearn 'we are the authority.' 'We are not.'

Last updated: 04/26/2018

Journalists need to unlearn 'we are the authority.' 'We are not.' This piece originally appeared in Local Edition, our newsletter following the digital transformation of local new

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Mic’s top business exec is leaving the publisher after a year on the job

Last updated: 04/26/2018

Mic’s top business executive is leaving the the company. Jonathan Carson, who joined the millennial-focused start up a year ago as its president, is transitioning out of the com

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