Latest Articles


Google brings 'Funding Choices' ad messaging to more countries & adds subscription offer

Last updated: 05/07/2018

Launched last June, Google's 'Funding Choices' platform was designed to help publishers recover lost revenue from ad-blockers.

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Making Sense Of The Many Business Models In The Sharing Economy

Last updated: 05/06/2018

Is Uber even part of the sharing economy? Does Airbnb’s business model have a positive or negative impact on communities? Are on-demand startups like TaskRabbit leveraging exploi

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Why Cannes Lions Named Google Creative Marketer Of The Year

Last updated: 05/06/2018

Cannes Lions named Google its Creative Marketer of the Year for 2018 this week. The company has gained a reputation for innovative technology to support advertisers as well as crea

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Instagram testing a booking & payments feature it first announced more than a year ago

Last updated: 05/06/2018

Instagram has started testing a new booking and payments feature that lets users book services and make direct payments to businesses directly from the app. Right now, the feature

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Using machine learning to get more value out of your Facebook campaigns

Last updated: 05/06/2018

Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of la

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Lessons in third-party platform promises, this time from Snap Inc.

Last updated: 05/06/2018

As if we needed another lesson in the downsides of the media shackling their business models to third-party platforms, Snap Inc.—the company behind the popular Snapchat messaging

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How Lee Brine and the Vimeo CRM Team Started an Email Program From Scratch

Last updated: 05/06/2018

If your boss asked you to create a robust and intelligent email marketing program in less than a year, would you know where to start? This was the question Lee Brine faced the day

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Seerfest: 1-Day Digital Marketing Conference for People

Last updated: 05/05/2018

Seerfest is your affordable, charity-driven, 1-day marketing conference with 16+ speakers focused on the people behind the search.What are the problems they're trying to solve? How

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Facebook Pages will be getting new video metrics & chart tracking engagement throughout video

Last updated: 05/05/2018

Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be rolling out in the coming weeks. “As mor

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Where to Collect Business Reviews

Last updated: 05/05/2018

Generating business reviews is only part of the issue, knowing where to show them off is the other part. After all, you need someplace for people to give you a review. The best pla

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