Latest Articles


Matt Siltala - The Search Community Honors You

Last updated: 05/07/2018

Share Matt Siltala lives in Arizona with his family and he cites them as the reason he does what he does, why he works so hard, because his family is the "rewarding thing" thing to

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Using machine learning to get more value out of your Facebook campaigns - Marketing Land

Last updated: 05/07/2018

If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this

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The Marketing Book Podcast: "Content Chemistry" by Andy Crestodina

Last updated: 05/07/2018

Content Chemistry: An Illustrated Handbook for Content Marketing by Anthony Crestodina Today we’re joined by Andy Crestodina and we are going to talk about his book, “Content C

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The 8 Most Popular and Effective Uses of Video Marketing

Last updated: 05/07/2018

How many ways can you put video marketing to work for your brand? A custom video is a terrific tool to help companies and brands accomplish their short- and long-term business goa

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Where to find ideas for content your audience will love, look at and link to

Last updated: 05/07/2018

While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean, no matter how interesting a topic might be, can you really f

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Emerging (and Delicious) Video Trend: Fancy Meals Made Easy

Last updated: 05/07/2018

If you haven’t already downloaded Tubular’s Q1 2018 State of Online Video Report, then go do so right now. Why? Because if you’re interested in strategic insights, critical d

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Has Amazon ended its Google Shopping campaigns?

Last updated: 05/07/2018

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According to data pulled by the digital marketing fir

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Sainsbury's, Lidl, Starbucks: 5 things that mattered this week and why

Last updated: 05/07/2018

The UK’s second and third biggest supermarkets confirmed they will be merging their businesses earlier this week, bumping Tesco from the top spot to create a new mega-player in t

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Google betting its Assistant can close the wearables gap with Apple

Last updated: 05/07/2018

Right now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap. Android-based smartwatches historically have offered a

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Variable Cost Explained in 200 Words (& How to Calculate It)

Last updated: 05/07/2018

There’s a frustrating truth every business deals with early into its growth. To reveal that truth, I’ll start with a song title by hip-hop legend, The Notorious B.I.G.: The No

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