Latest Articles


6 Ways to Attract More Customers Through Outbound Marketing

Last updated: 06/01/2018

Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, 'traditional' works. Opinions expressed by Entrepreneur contributors are their

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Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners

Last updated: 06/01/2018

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook continues to refine its

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What Facebook crisis? Ad sales skyrocket to $11.8 billion, users don't #delete

Last updated: 06/01/2018

Facebook showed at least initial resilience on Wednesday when it released its financial results from the first quarter, a period when the social network was criticized for the way

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Infographic: How chatbots could help your organization

Last updated: 06/01/2018

Robots taking over the world might not be so bad after all. Chatbots are changing the way consumers and organizations interact online. These easy-to-use tools offer customers immed

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Snapchat tests 6-second unskippable ads

Last updated: 06/01/2018

Image: lili sams/mashable Snap's chase for ad dollars will see the company trying to get you to watch something called, wait for it, "Commercials." The six-second unskippable ads w

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How Influencer Marketing Can Work in a B2B Context

Last updated: 06/01/2018

Most people who write about influencer marketing write in a B2C context. We all see stars walking on red carpets and they are just walking billboards / advertisements for this desi

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6 Ways to Combine SEO and Pay per Click for a Kick Ass Online Strategy [Infographic]

Last updated: 06/01/2018

So, you want to generate traffic to your website, you’re considering the pros and cons of SEO and PPC, but can you use them together to create a formidable online strategy? Digit

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Thom Craver - The Search Community Honors You

Last updated: 06/01/2018

Thom Craver lives with his family in Saratoga Springs, New York but since he works at CBS Interactive, he also maintains an apartment in NYC where he stays most of the work week. T

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3 Highly Effective Ways to Tell Your Brand's Story

Last updated: 06/01/2018

Crafting a compelling brand story can be complicated. How can you engage customers and prospects without feeling like you're selling all the time? Creating one of a kind experience

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KPI Cheat Sheet for 4 Specific Brand Goals – PR News

Last updated: 06/01/2018

Here's a list of the KPIs aligned with four main business goals, including measuring brand reputation and sales leads.

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