Latest Articles


Has Amazon ended its Google Shopping campaigns?

Last updated: 05/07/2018

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According to data pulled by the digital marketing fir

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Sainsbury's, Lidl, Starbucks: 5 things that mattered this week and why

Last updated: 05/07/2018

The UK’s second and third biggest supermarkets confirmed they will be merging their businesses earlier this week, bumping Tesco from the top spot to create a new mega-player in t

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Google betting its Assistant can close the wearables gap with Apple

Last updated: 05/07/2018

Right now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap. Android-based smartwatches historically have offered a

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Variable Cost Explained in 200 Words (& How to Calculate It)

Last updated: 05/07/2018

There’s a frustrating truth every business deals with early into its growth. To reveal that truth, I’ll start with a song title by hip-hop legend, The Notorious B.I.G.: The No

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Google brings 'Funding Choices' ad messaging to more countries & adds subscription offer

Last updated: 05/07/2018

Launched last June, Google's 'Funding Choices' platform was designed to help publishers recover lost revenue from ad-blockers.

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Making Sense Of The Many Business Models In The Sharing Economy

Last updated: 05/06/2018

Is Uber even part of the sharing economy? Does Airbnb’s business model have a positive or negative impact on communities? Are on-demand startups like TaskRabbit leveraging exploi

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Why Cannes Lions Named Google Creative Marketer Of The Year

Last updated: 05/06/2018

Cannes Lions named Google its Creative Marketer of the Year for 2018 this week. The company has gained a reputation for innovative technology to support advertisers as well as crea

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Instagram testing a booking & payments feature it first announced more than a year ago

Last updated: 05/06/2018

Instagram has started testing a new booking and payments feature that lets users book services and make direct payments to businesses directly from the app. Right now, the feature

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Using machine learning to get more value out of your Facebook campaigns

Last updated: 05/06/2018

Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of la

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Lessons in third-party platform promises, this time from Snap Inc.

Last updated: 05/06/2018

As if we needed another lesson in the downsides of the media shackling their business models to third-party platforms, Snap Inc.—the company behind the popular Snapchat messaging

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