Latest Articles


'You have to take a longer approach': Group Nine CEO Ben Lerer on monetizing video - Digiday

Last updated: 09/26/2017

About a year ago, Thrillist founder and CEO Ben Lerer took the helm of Group Nine Media, a holding company that includes Thrillist, The Dodo, NowThis and Discovery-owned digital br

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Advertising Week Briefing: Trust takes a front-row seat - Digiday

Last updated: 09/26/2017

This is the first installment of Digiday’s daily Advertising Week Briefing, our essential guide to key highlights, what we’re overhearing, previews of the day ahead and more. S

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Performance-based Management & Leadership Development – Should Address Their Real Work Expectations

Last updated: 09/25/2017

I was lucky to fall in to a group/crowd early in my career – and to be able to learn from their wisdom and experience – in looking at the performance requirements before lookin

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6 Trends That Will Impact Digital Marketing in 2018 and Beyond

Last updated: 09/25/2017

We’re more than halfway through 2017 and marketers already are looking ahead to 2018 to determine the New Year’s direction for their digital marketing campaigns. Many are wonde

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How Long Should Leaders Stay With One Company?

Last updated: 09/25/2017

Many things have changed in our work worlds and one of them is whether longevity at one particular organization is helpful in our careers. Does spending a large part of our careers

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7 Informal Learning Lessons

Last updated: 09/25/2017

“Informal learning is emerging as one of the most powerful disciplines in our industry,” writes industry observer Bob Mosher. Yes, informal learning is powerful, but it’s no

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Top 15 Marketing Books of 2016

Last updated: 09/25/2017

What a year it’s been! So what about marketing? Well, the world of marketing continues to evolve and change at breakneck speed, leaving marketers racing to keep up with what’s

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Global Engagement Solutions

Last updated: 09/25/2017

The Seven Personalization Principles: Learn the Principles to Thrive in these Disruptive Times Let’s face it — technology cannot be stopped. Robots, apps and kiosks have alread

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4 Differences Between Digital Marketing and Traditional Media

Last updated: 09/25/2017

It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I u

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Advertising Week 2016

Last updated: 09/25/2017

CEO Connectors Join a discussion with top leaders across Marketing, Media and Technology who are leading the charge in disruption and innovation. Moderated by AT&T AdWorks’ Maria

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