Latest Articles


Lean process — How lean learning benefits L&D - Saffron Interactive

Last updated: 11/24/2017

All organisations are governed by processes and procedures that appear crucial at first glance. Some are officially part of company procedure, and others simply become intrinsic ov

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5 key insights about digital marketing from Dreamforce 2017

Last updated: 11/24/2017

I remember one of my first mobile phone calls. It was to my grandfather and it took place nearly 30 years ago. He had grown up in the early 20th century and his first business ven

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Is Now the Right Time to Buy a Video Camera?

Last updated: 11/23/2017

There’s nothing quite so frustrating to anyone in the business, as having your camera become outdated in less than a year. When I look at the current line up of camcorders, I’m

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What can Executive Coaching Offer Entrepreneurs?

Last updated: 11/23/2017

Executive coaching has existed for decades, but only in recent years have individuals been making full use of its potential and are realising the competitive edge it can provide in

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What you need to know about Facebook’s new ad transparency

Last updated: 11/23/2017

One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old w

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How TV networks are addressing the evolving demands of marketers and audiences

Last updated: 11/23/2017

US digital ad spend surpassed the amount spent on TV last year and has led many to declare ‘the death of TV’. But, such proclamations are premature, according to participants o

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18 Marketing Trends to Watch in 2018

Last updated: 11/23/2017

Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media. This year saw the release of new technologies like Goog

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How advertising shaped Thanksgiving as we know it

Last updated: 11/23/2017

(Credit: Kimberly Hall via Shutterstock ) How advertising shaped Thanksgiving as we know it Libby’s continues to compete with Borden’s, Snowdrift and Mrs. Smith’s for a place

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Managing the Millennial Workforce - People Development

Last updated: 11/23/2017

Millennials comprise a large majority of today’s active workforce. In light of this, however, many employers find it difficult to truly understand how to engage and reap the bene

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Why Big Brands Need Sponsored Video Not Christmas TV Ads

Last updated: 11/22/2017

Why Big Brands Need Sponsored Video Not Christmas TV Ads Greg Jarboe November 21, 2017 In Great Britain, major brands in the retail space have created the relatively recent traditi

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